Pride is the thing that makes us dream bigger, run faster, and build legacies that last for generations. It’s the reason we keep reaching for “just a little better.” Whole communities feel pride, too. California beams about its beaches. Texas tips its hat to barbecue. France—well, France is pretty proud of being France. And here in Wisconsin? We’re proudly obsessed with our cheese. From award-winning gouda and cave-aged cheddar, to nutty, alpine-style wheels, creamy blue, buttery havarti, and of