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Podcast: ‘Benefits of founder-led marketing on the bottom line of SME brands’. PUBG Mobile, Baskin Robbins team up for in-game campaign. Publicis Media ME gets ‘first access’ to …
Why think 'out of the box' when we can 'imagine possibilities …
1 day ago · The marketing and advertising landscape is getting increasingly saturated. Consumers are attempting to wade through an endless stream of content on online and offline …
Ethical marketing: meeting expectations of a conscious consumer …
2 days ago · Ethical marketing can only come from real-life ethical practices. Start supporting corporate social responsibility (CSR) initiatives and communicate such efforts to consumers …
Homepage - Campaign Middle East
Dec 14, 2023. Digital Essays 2023: AI’s Darwin evolution... Dec 14, 2023. FEATURED. Perfetti Van Melle’s Mentos Gum as sponsor of Al-Awwal Park Stadium. Top 15 cinema ads of 2023. …
TRACCS, Accordience partner to offer integrated local, regional …
1 day ago · The TRACCS - Accordience alliance enables clients to reach and influence diverse audiences across multiple markets with cohesive, culturally resonant messaging, as well as a …
Industry snapshot: OOH advertising for the performance age
1 day ago · OOH advertising offers unique opportunities to engage audiences effectively by delivering insights into environmental and contextual conditions, optimising placements to …
About - Campaign Middle East
Campaign Middle East is the authority for the marketing and communications industry in the region. It provides essential and market-leading coverage of advertising, media, marketing, …
Shaquille O’Neal, Flipperachi drop rap track in Yas Island campaign
2 days ago · Basketball icon Shaquille O’Neal and Bahrain’s very own rap sensation Flipperachi have joined forces to drop a rap track as part of its latest ‘ What Can’t We Do ‘ campaign. …
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Ethical marketing: A ‘hook’ or a ‘good look’?
Nov 4, 2024 · Campaign Middle East speaks to several agency leaders who share open and honest opinions on the state of ethical marketing, sustainability initiatives, and ‘do-good’ CSR …