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Resources for Marketing Professionals
Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page …
Audience Analysis in 6 Steps | MarketingProfs
Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business …
About MarketingProfs | Marketing education that's practical, …
MarketingProfs training program, online events, conferences, and free resources help marketers and teams execute campaigns that drive business results. We believe that learning changes …
MarketingProfs In-Person and Online Events Schedule
MarketingProfs offers many ways to learn. Register today for one of our in-person or online events—weekly webinars, virtual conferences, special online training events, and our flagship …
2022 Marketing and Creative Salary Trends
Starting salaries in the US for professional occupations are expected to increase an average of 3.8% in 2022, with "digital marketing specialist" roles among the Top 10 most in-demand—and …
Identifying Customer Benefits | MarketingProfs
Customer benefits are the key to understanding how competition effects companies. When a company segments the market by means other than how its products or services benefit its …
A Messaging Framework: Why You Need It, How to Build It
Whether you are launching a company, product, or service, a messaging framework is a core element you cannot do without. Your messaging framework captures the reason for the …
Three Market Penetration Tactics That Boost Sales and Growth
Market penetration is more than a simple ratio. Greater market penetration can impact your bottom line in many ways—from increased awareness to competitive advantage. In fact, …
Marketing Strategy - Master Classes : MarketingProfs
Become the new go-to-market authority on your team. Each of these in-depth courses reveals the tactics that will improve your digital marketing results. Hosted by top subject-matter experts …