Usage of the word soared after TikToker Jools Lebron used it in her signature catchphrase "very demure, very mindful." ...

The word of the year is "demure," which has been around for centuries but took on new meaning over the summer after Lebron ...

“Demure” went from being a simple six-letter adjective to a pop culture phenomenon in August, after a beauty influencer named ...

"Demure," a word that gained viral fame on TikTok thanks to creator Jools Lebron, has been named Dictionary.com 's 2024 Word ...

Dictionary.com hands out the Word of the Year title to the word that captures “pivotal moments in language and culture.” ...