Content is king, but when it comes to monetizing CTV advertising campaigns and maximizing their effectiveness, it's secondary to the data and metrics that guarantee that their marketing efforts are ...

Samba TV's recently released report, Live Sports on Streaming Platforms, provides five key sets of data points to help advertisers and sports leagues better target their audiences both during and ...

StackAdapt recently announced they are working with Disney and Bell Media to provide their demand-side platform for agencies to access inventory programmatically.