Does it matter whether data, insight or design sit within marketing, or is a focus on headcount just a distraction?

Brands shouldn’t leave it to their agencies to prove marketing’s impact, but working closely with them creates a virtuous ...

Marginal behaviours often influence mainstream perceptions - those brands that can identify how that will impact their ...

A sister project to The Brixton Finishing School, the new foundation looks to support underrepresented young people financially as they look to break into the industry.

Jaguar’s bizarre new campaign marks a complete overhaul of its positioning, when instead it should have celebrated and ...

M&S Food has overtaken Aldi as the most recognised Christmas ad from branded stills, the latest data from week three in Ipsos ...

System1’s analysis of 2024’s Christmas ads has found creative with strong brand-building potential is also more likely to ...

The Coca-Cola Company is investing in brand experiences and its first-party data capabilities to drive marketing ...

From Britvic driving volume growth to the personalities needed to create the optimum marketing team, it’s been a busy week.

The vast majority (84%) of the 80 multinational companies surveyed, which together represent more than $60bn in ad spend, ...

Almost a quarter of B2B marketers are actively looking for a new role, while 32% are open to opportunities. Store and/or ...

In a bid to foster greater customer loyalty and diversify its offer, budget airline Icelandair looked to a tech solution to ...