DXPs provide seamless access to digital experiences across multiple channels and devices so firms don’t have to rely on separate tools to manage content. This is the biggest benefit offered by DXPs, ...

To get there, though, companies need to have confidence that the data housed in their CRM systems and shared between departments is being accurately and efficiently entered and used to communicate ...

LinkedIn has launched Lead IQ and enhanced Account IQ capabilities in its latest Sales Navigator release. Lead IQ summarizes LinkedIn data around prospects' experience, achievements, interests, ...

To encourage purchases from first-time visitors who appear ready to leave the site or product pages without making a purchase, Princess Polly is using Nosto to deliver personalized pop-ups with a 10 ...

Mediaocean, an omnichannel advertising company, is acquiring Innovid, an advertising software provider, for about $525 million. As part of the deal, Innovid will merge with Flashtalking to create an ...

Bloomreach has enhanced Bloomreach Discovery with new capabilities for group merchandising, SKU searchability, and facet enhancements. Bloomreach's AI-driven merchandising functionality enhances ...

Specialized Bicycles, a Northern California-based retailer of premium, electric, and motorized bicycles and cycling apparel and accessories, produces a massive amount of digital content, including ...

Push notification technology, first introduced by Apple in June 2009 alongside its iOS 3.0 iPhone operating system, have steadily become more important to company marketing strategies. Push ...

Yet if AI vendors—and this includes CRM vendors—are not practicing responsible AI innovation, they risk holding back AI’s far-reaching potential. AI applications are revolutionizing sales training, ...

Paytronix's new features expand throttling capabilities, enabling restaurants and convenience stores to set customizable lead time constraints around delivery timing, order preparation, limits, and ...

Gong's platform innovations contextualize customer interaction data to provide automation, insights, and increased standardization at the organization level.

Claravine has partnered with Slalom to create the Marketing Taxonomy Assessment to help companies identify gaps in their campaign taxonomies, create a strategic roadmap for data collection, and ...