It is one of the most dramatic rebrands we’ve seen in recent times. Jaguar has admitted it expects to lose 85% of its current ...

As social media users appear to flee X in favour of the aptly named alternative—Bluesky—PRWeek UK asks comms pros how they’re ...

The brand has used the same ad since 1995, but this year, Coca-Cola sidestepped from its tried-and-tested formula to add ...

Articles written by Ellen Widdup ...

Jaguar revealed its new brand identity on 19 November, as part of the sports and luxury car manufacturer’s relaunch as an ...

With a large youth population and thriving digital landscape, Indonesia is a hotbed for Chinese brands. Miniso is one such ...

Campaign Asia-Pacific announces its 12th annual Women to Watch, highlighting exceptional leaders and diverse talent powering ...

Since the early 1990s, Campaign’s Agency of the Year awards have existed to recognise inspiring leadership, management ...

Malaysia's largest car manufacturer Perodua pipped other global favourites like Toyota, BMW and Tesla to become Southeast Asia’s top car brand in 2024. Dive into the insights from Campaign’s exclusive ...

Given the brand's revenue decline in mainland China, we ask experts about what the retailer can do to reignite growth.

According to new research, the social media platform’s ad revenue is expected to continue to drop due to minimal content ...

Friendship Pays, designed by Omelet advertising agency and Scopely, which created Monopoly Go!, also features Jason Momoa ...