It is one of the most dramatic rebrands we’ve seen in recent times. Jaguar has admitted it expects to lose 85% of its current ...

As social media users appear to flee X in favour of the aptly named alternative—Bluesky—PRWeek UK asks comms pros how they’re ...

The brand has used the same ad since 1995, but this year, Coca-Cola sidestepped from its tried-and-tested formula to add ...

Jaguar revealed its new brand identity on 19 November, as part of the sports and luxury car manufacturer’s relaunch as an ...

Articles written by Ellen Widdup ...

Spikes Asia catches up with Chuenprapar to explore the power of humour in marketing communications and his advice for Thai ...

The US is not an island. Trump's policies will have far-reaching consequences for the global tech ecosystem, with ...

A job of a marketer, particularly within QSR, is perhaps the most challenging. Add to that, running KFC in a country like Thailand that is globally known for its cuisine. This must make Patra ...

Doraemon boosts 7-Eleven Thailand's ad awareness by double digits in October, outperforming competitors, new data shows.

It’s hard to tell at first glance, but Hello Kitty is…well, she’s a lot of things. A mouthless blob. Not a cat, nor Japanese—she’s a girl from the leafy London suburbs, a perpetual third grader, five ...

Mars has launched a global review of its agencies, encompassing media, commerce, social media, brand, PR and influencer marketing. The review, which is expected to conclude in 2025, does not include ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?