PubMatic told investors that it won’t lap the impact of a large DSP (ahem, DV360) having switched to a first-price auction ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Throughout the CTV market, there is an ongoing push for higher levels of transparency and control – and for good reason.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

On Tuesday, MediaSense, a UK-based company that specializes in handling media account reviews, announced its acquisition of ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Can Netflix do live programming? Plus, efficiency gains from generative AI are causing some ad agencies to rethink how they ...

Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of noise-canceling earbuds ...

The physical presence of the boutique is a force multiplier for Nespresso’s marketing efforts. Nespresso predates the ...

One key to successful advertising is showing ads to people at just the right moment. Advertisers understand that the typical ...