Memac Ogilvy's Bhaskar Bateja shares his answer to the question of innovative creative strategy in the age of Gen AI.

Hammad Benjelloun discusses the Dubai-born technology AIOO for smarter, more responsive and ‘conversational’ public screens.

Initiative UAE’s Yasmine Hussein on how culture is complex, and that is why algorithms need cultural intelligence.

The deal with Rotana Signs unlocks high-frequency brand exposure inside the Kingdom of Saudi Arabia’s newest transit network.

Horizon FCB Dubai picks Alex Pineda as Chief Creative Officer, who brings more than 20 years of global experience within the ...

Campaign Middle East reveals the first round of judges for the fourth edition of its annual Agency of the Year Middle East ...

Hungerstation's Ahmad Chatila shares six key takeaways that stood out at the Cannes Lions International Festival of ...

As we look to the future of marketing, it’s time to anchor the conversation in three interconnected pillars: people, process ...

Luxury doesn’t play games. It doesn’t shout. It doesn’t hustle. It whispers in the right places, knowing the right people are ...

ORA development partnered with Dubai-based Archer Media to create an outdoor activation designed to guide and welcome guests ...

As innovation is accelerated, staying ahead of the curve with artificial intelligence is a necessity, writes Bloomberg ...

The activation blends brand experiences and performance-driven reach, tapping into a 23 per cent year-on-year rise in ...