As Jaguar prepares to introduce its new all-electric models starting in 2026, the success of its bold rebranding strategy ...

Santino Pietrosanti, Jaguar's head of brand, defended the rebranding as a celebration of diversity and originality. While some praised the move, others criticized it as pandering to a "woke" agenda.

In the wake of this, the brand’s director Santino Pietrosanti’s DEI speech from the 2024 Virgin Atlantic Attitude Awards has surfaced online. The event, which the car brand powered ...

A Jaguar marketing leader boasted about the brand's "transformative journey" embracing diversity and inclusion as part of the ...

A social media photo shared by the executive's husband shows the iconic vehicle - which costs up to £150,000 new - parked on ...

A widely ridiculed rebrand of Jaguar is designed to “shift it to a whole new space”, according to the historic carmaker’s vocal diversity champion. Santino Pietrosanti, a leading Jaguar brand ...

Recent comments from a head marketing director at Jaguar are now drawing attention after the brand launched a polarizing rebrand of the luxury car company this week. During an appearance at the ...

A bizarre new ad for the car brand Jaguar has been widely mocked as “woke” and “outdated” by social media users.

"Soon you'll see things our way," the official Jaguar X account countered in what was seen online as a somewhat threatening manner.