Drake originally filed suit against DMACC on July 8, alleging branding infringement. Drake's lawyers said DMACC's rebrand, ...

A Tennessee middle school who says is being threatened with legal action by the University of Cincinnati could be getting ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...

A suit Drake filed against Des Moines Area Community College isn't over, but a judge says DMACC must stop using a logo that ...

When Katja Vogt considers a Jaguar, she pictures a British-made car purring confidently along the Italian coastline — a vision of familiarity that conveys “that dreaming, longing feeling we a ...

WHY IT RATES: Kensington's rebrand comes with two new 60-second videos inspiring wanderlust and the brand's luxury offerings.

"It's a refresh, not a rebrand. We would say it's an evolution, not a revolution." That's how Ashley Havili, VP of marketing ...

The skepticism that greeted Jaguar's rebranding to JaGUar shows the challenges marketers face when they tinker with legacy ...

Jaguar is going to extreme lengths to deal with a fire risk problem on its recently-axed I-Pace EV. The British automaker has ...

It was just announced that Bethpage Federal Credit Union is rebranding to become FourLeaf Federal Credit Union early next ...

Jaguar's new logo and promotional campaign have sparked considerable controversy in recent days. To say the least, the ...