WHY IT RATES: Kensington's rebrand comes with two new 60-second videos inspiring wanderlust and the brand's luxury offerings.

A Tennessee middle school who says is being threatened with legal action by the University of Cincinnati could be getting ...

Cheatham Middle School, located about 30 miles outside Nashville, said Friday it received a cease-and-desist letter from UC, ...

"It's a refresh, not a rebrand. We would say it's an evolution, not a revolution." That's how Ashley Havili, VP of marketing ...

The skepticism that greeted Jaguar's rebranding to JaGUar shows the challenges marketers face when they tinker with legacy ...

Jaguar is going to extreme lengths to deal with a fire risk problem on its recently-axed I-Pace EV. The British automaker has ...

The boss of luxury car-marker Jaguar has blasted comments that spouted “vile hatred and intolerance” over its rebrand.

As Jaguar's relaunch continues to divide drivers, the director of the company's heritage trust has spoken about the rebrand.

It was just announced that Bethpage Federal Credit Union is rebranding to become FourLeaf Federal Credit Union early next ...

Iconic automaker Jaguar has undergone a massive rebranding exercise, with a new logo and a renewed approach. Their latest campaign has raised some eyebrows but could this be a stroke of genius? What ...

And yet even the most ubiquitous of brands can't rest on its laurels. And it was a major rebrand in 1971 that truly helped Kodak imprint itself on the camera-carrying consciousness. Central to this ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...