Heralded as Charleston’s 20th century world debut, organizers sought to recapture faded but glorious days when it was one of ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the biggest change in its 102-year old history, released a new logo and a so-called ...

As Jaguar's relaunch continues to divide drivers, the director of the company's heritage trust has spoken about the rebrand.

Pablo has won the rebrand of UK broadcaster Chjannel 5 as 5, bringing together the main channel and catch-up service My5.

After the University of Cincinnati discovered a Middle Tennessee school was using its trademarked logo and mascot, Xavier ...

When Katja Vogt considers a Jaguar, she pictures a British-made car purring confidently along the Italian coastline — a vision of familiarity that conveys “that dreaming, longing feeling we a ...

W e've seen plenty of unpopular and/or controversial rebrands over the last few years, and nothing seems to stir up quite as ...

WHY IT RATES: Kensington's rebrand comes with two new 60-second videos inspiring wanderlust and the brand's luxury offerings.

The skepticism that greeted Jaguar's rebranding to JaGUar shows the challenges marketers face when they tinker with legacy ...

WILMINGTON, N.C. (WECT) - People say the Cargo District of Wilmington is booming with business and attracting customers.

Cheatham Middle School, located about 30 miles outside Nashville, said Friday it received a cease-and-desist letter from UC, ...