The ad, released earlier on November 19, featured models in bright outfits but no vehicles. As a result, it received a lot of ...

Jaguar will cut its showrooms from 80 to around 20 by 2026, as it looks to target the wealthiest parts of the country with ...

A ‘NEW’ classic Jaguar has been unveiled with a roaring petrol engine – just days after the British firm’s controversial ...

The managing director of Jaguar has said he was disappointed by the “vile hatred and intolerance” in responses to a clip of the car company’s new advert. The luxury car brand posted a 30-second video ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

Jaguar will cut its showrooms from 80 to around 20 by 2026, as it looks to target the wealthiest parts of the country with ...

Jaguar’s Managing Director Rawdon Glover says the intended message of the campaign had been lost, and also denied that it was meant as a woke statement.

The boss of Jaguar has hit out at the response to the brand's controversial re-launch, accusing some critics of 'vile hatred ...

Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...

The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...

Earlier this week, Jaguar announced a rebranding that has been slammed by social media users and critics as "woke" and ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...