Rawdon Glover, Jaguar managing director, told the Financial Times: “If we play in the same way that everybody else does we’ll ...

Jaguar will cut its showrooms from 80 to around 20 by 2026, as it looks to target the wealthiest parts of the country with ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

The boss of Jaguar has hit out at the response to the brand's controversial re-launch, accusing some critics of 'vile hatred ...

Jaguar boss, Rawdon Glover, has spoken out after the car manufacturer's new, very unusual add became the laughing stock of X, ...

Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...

The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...

Earlier this week, Jaguar announced a rebranding that has been slammed by social media users and critics as "woke" and ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.

Jaguar has offered a glimpse of its “polarising” new electric car after attracting ridicule for its controversial rebrand.

The Jaguar rebrand has led to considerable controversy over the new direction but its full impact will not be evident for a ...