Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

When Jaguar returns with its new four-door electric GT car in 2026 it will have a lot of luxury competition to outshine.

Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...

New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.

Jaguar has offered a glimpse of its “polarising” new electric car after attracting ridicule for its controversial rebrand.

Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The ...

Rawdon Glover, Jaguar managing director, told the Financial Times: “If we play in the same way that everybody else does we’ll ...

Jaguar's managing director has defended its recent rebranding ad and has called out some of its online critics for spreading "vile hatred" and "intolerance". Rawdon Glover told the Financial Times ...

Jaguar will cut its showrooms from 80 to around 20 by 2026, as it looks to target the wealthiest parts of the country with ...

The British luxury carmaker’s latest promotional video went viral as it didn’t feature any vehicles, rather had models posing ...

The boss of Jaguar has hit out at the response to the brand's controversial re-launch, accusing some critics of 'vile hatred ...