Jaguar boss blasts 'vile hatred and intolerance'

Jaguar boss disappointed by 'vile hatred' over new car-free advert
Rawdon Glover, Jaguar managing director, told the Financial Times: “If we play in the same way that everybody else does we’ll just get drowned out. “So we shouldn’t turn up like an auto brand. We need to re-establish our brand and at a completely ...
Jaguar boss hits out at ‘vile hatred and intolerance’ from critics of controversial re-lauch
The boss of Jaguar has hit out at the response to the brand's controversial re-launch, accusing some critics of 'vile hatred and intolerance'. Rawdon
Jaguar boss blasts ‘vile hatred and intolerance’ after backlash to supposedly ‘woke’ rebrand
The boss of Jaguar has slammed people who spouted “vile hatred and intolerance” in a backlash to the luxury-car-maker’s supposedly woke rebrand. Released on social media on 19 November, Jaguar’s 30-second ad featured models of different ages,
Jaguar boss responds to ‘blaze of intolerance’ ignited by rebranding campaign
Jaguar’s Managing Director Rawdon Glover says the intended message of the campaign had been lost, and also denied that it was meant as a woke statement.
Jaguar MD Defends Brand’s Latest Ad, Says Campaign’s Message Lost ‘In A Blaze Of Intolerance’. See Full Video Here
The British luxury carmaker’s latest promotional video went viral as it didn’t feature any vehicles, rather had models posing in brightly coloured outfits
Jaguar MD Rawdon Glover defends new ad against 'vile hatred' online: 'We shouldn’t turn up like...'
Jaguar's managing director has defended its recent rebranding ad and has called out some of its online critics for spreading "vile hatred" and "intolerance". Rawdon Glover told the Financial Times that the campaign's intended message was lost "in a blaze ...
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Jaguar boss speaks out after new ad and rebrand made them a laughing stock
Leaves were ruffled when the car giant dropped a 30-second sneak peek on X flaunting models donned in funky gear with not a ...
Jaguar boss speaks out after backlash to the car brand's latest ad campaign — which didn't include any cars
Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...
Car Brand Jaguar Rebrands, Completely Misses The Mark, Internet Goes Wild With Memes
For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...
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Jaguar boss says criticism of rebrand is ‘vile hatred and intolerance’
The boss of Jaguar has defended the carmaker’s controversial rebrand and said criticism of its marketing campaign had ...
Was The Jaguar Rebrand The Right Call? 3 Vital Lessons For CEOs
Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...
Jaguar will slash UK dealer network by around 75% as part of radical EV rebrand
Jaguar will cut its showrooms from 80 to around 20 by 2026, as it looks to target the wealthiest parts of the country with ...
‘NEW Jaguar’ unveiled with roaring petrol motor & huge price after firm blasted for ‘going woke’ with EV revolution
A ‘NEW’ classic Jaguar has been unveiled with a roaring petrol engine – just days after the British firm’s controversial ...
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Jaguar unveils new logo and look as it prepares its electric future
The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch three new electric cars, starting in 2026.The new logo is produced in a ...