Ten big Ozzy Osbourne fans bought empty cans of Liquid Death Iced Tea. Why? The cans were autographed by the Black Sabbath singer and had his saliva.

He bowed out with a massive gig at his beloved Villa Park this weekend but pals reckon Ozzy won't stop making music amid fears he'll die if he retires

Overall Ozzy x Liquid Death is probably the perfect brand collab in some ways. It required almost zero effort for both sides, Ozzy drank some iced tea and Liquid Death made a video, and the result was a fair amount of publicity for such a low effort stunt. It's hardly bat eating is it (probably for the best).