Next year’s tournament includes Michigan, Baylor, Gonzaga, Iowa State, Syracuse, Saint Joseph’s, and St. John’s among the ...

Many universities are now handing out NIL deals worth millions of dollars to top athletes, but we rarely find out much about ...

The Michigan Wolverine's NIL Collective is receiving help from an unlikely source as they work to open a merch store.

The biggest news in college football this week was the NIL-influenced flip of star high school quarterback Bryce Underwood.

Ohio State coach Ryan Day can't afford another loss to Michigan, especially with the Wolverines now finally embracing pay to ...

The commitment of Bryce Underwood, the five-star quarterback who's the nation's No. 1 recruit, changes the outlook for ...

Michigan football made waves on Thursday night after flipping five-star Belleville (Mich.) quarterback Bryce Underwood, the ...

Graham Couch gives his thoughts on MSU's performance on the field – and in the stands – during a season-ending loss to ...

After landing five-star QB Bryce Underwood, the Wolverines are leveraging their NIL firepower to pursue several elite flips, ...

Michigan fans will certainly like the latest offering from Barstool Sports in collaboration with five-star QB Bryce Underwood. On Friday, Barstool released it's ...

Michigan's NIL infrastructure has effectively retained key veteran players, but the same system hasn’t been enough to lure ...

ANN ARBOR – The Michigan football program’s approach to name, image, likeness appears to be shifting.