Jaguar's controversial new logo criticized, designer strikes back
The new Jaguar logo and promotional campaign have sparked considerable controversy in recent days. To put it mildly, the public has not received the changes. An independent graphic designer decided to take matters into his own hands and proposed an alternative logo.
Jaguar unveils new logo and look as it prepares its electric future
The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch three new electric cars, starting in 2026.The new logo is produced in a bespoke font and the car maker says its "geometric form" has combines "upper and lower case characters in visual harmony.
Why Fans Aren’t Happy With Jaguar’s New Logo
Jaguar‘s new logo has stirred conversations on the internet as individuals continue to express their disappointment with the redesign. The British company recently ditched its silver roaring big cat logo and went for a seemingly more minimalistic look instead.
Jaguar Starts Over With New Logo, Electric Dreams, And A Big Question Mark
The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that herald its reinvention
What Did Elon Musk Say About Jaguar’s New Logo & Commercial?
Renowned luxury vehicle brand Jaguar is garnering backlash after releasing their latest advertisement, with Tesla CEO Elon Musk also serving as one of the critics. The influential business magnate recently responded to Jaguar’s promotional video regarding their rebranding,
Jaguar’s new logo and branding marking a new era in the luxury electric vehicle market
British automaker Jaguar, under Tata Motors, is going all-electric with a fresh logo, branding, and three new EVs by 2026. Aiming for a younger, wealt
Jaguar "Copy Nothing" Rebrand and Logo Change
Jaguar "Copy Nothing" Rebrand and Logo Change refers to a November 2024 rebranding campaign by British car manufacturer Jaguar. The campaign, which launche
Radical Jaguar rebrand and new logo sparks ire online
A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in brightly colored outfits — and no car. The rebrand, which includes a new logo, is slated to launch Dec.
Jaguar Rebrand Is Absolute Genius—Here’s Why
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
Jaguar boss speaks out after backlash to the car brand's latest ad campaign — which didn't include any cars
Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...
New Jaguar logo drops the famous cat - after dropping cars from its latest advert
Jaguar has hinted at its future by launching a new emblem that removes the famous pouncing cat. Many drivers have split ...
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Jaguar boss hits out at ‘vile hatred and intolerance’ from critics of controversial re-lauch
The boss of Jaguar has hit out at the response to the brand's controversial re-launch, accusing some critics of 'vile hatred ...
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Jaguar's new logo and weird ad gets ripped by everyone
A photo taken on February 6, 2013 shows the "Jaguar" emblem on a Jaguar XK 150 from 1967 on display ... Didn't James Bond ...
Jaguar Heritage director defends controversial rebrand that drops leaping cat
As Jaguar's relaunch continues to divide drivers, the director of the company's heritage trust has spoken about the rebrand.
Jaguar pounces on new logo and ‘delete ordinary’ slogan
Car giant Jaguar has unveiled a new logo and a rebranded range of electric cars alongside marketing slogans such as “delete ...
What Executives Can Learn From Jaguar’s New Rebranding Campaign
Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...