But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...

For many in the Republican Party, pro-family rhetoric is slowly replacing pro-life rhetoric. What began this July with ...

The skepticism that greeted Jaguar's rebranding to JaGUar shows the challenges marketers face when they tinker with legacy ...

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...

As Jaguar pivots to an all-electric future, bold rebranding raises questions about its market positioning amidst lagging ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

British automaker Jaguar, under Tata Motors, is going all-electric with a fresh logo, branding, and three new EVs by 2026.

It has been 30 years since the first movie in the shagadelic series premiered. If you're nostalgic for the '90s (or just for ...

As Jaguar's relaunch continues to divide drivers, the director of the company's heritage trust has spoken about the rebrand.

Critics of luxury carmaker Jaguar's rebrand are more concerned by imaginary 'wokeism' than its survival as a business, writes ...

The ad, released earlier on November 19, featured models in bright outfits but no vehicles. As a result, it received a lot of ...