But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
Jaguar is going to extreme lengths to deal with a fire risk problem on its recently-axed I-Pace EV. The British automaker has ...
Critics of luxury carmaker Jaguar's rebrand are more concerned by imaginary 'wokeism' than its survival as a business, writes ...
Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...
It has been 30 years since the first movie in the shagadelic series premiered. If you're nostalgic for the '90s (or just for ...
Pop-out cameras are nothing new; Volkswagen has been using them for its rear-view cameras for years now. This, though, is ...
Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...
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Harsh Goenka Questions Jaguar’s Latest Ad, Says ‘Feels More LikeThe ad, released earlier on November 19, featured models in bright outfits but no vehicles. As a result, it received a lot of ...
Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...
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