Car giant Jaguar has unveiled a new logo and a rebranded range of electric cars alongside marketing slogans such as “delete ordinary”, “live vivid” and “copy nothing”.The new logo features the British vehicle maker’s name written as JaGUar – a “seamlessly blended upper and lower case characters in visual harmony”,

Jaguar surprised us with a new logo and a brash new mission statement, but can fonts and buzzwords distract from the big problem the automaker still faces?

Jaguar "Copy Nothing" Rebrand and Logo Change refers to a November 2024 rebranding campaign by British car manufacturer Jaguar. The campaign, which launche

The Jaguar rebranding debacle is a classic example of Oscar Wilde’s old adage about people knowing the price of everything and the value of nothing. The very reason why the leaping cat motif, which has been a feature of Jaguar cars for almost a century,