The rebranded logo features a minimalistic and sleek visual identity revealed at Miami Art Week. Jaguar stated that they’re ...

As Jaguar pivots to an all-electric future, bold rebranding raises questions about its market positioning amidst lagging ...

Critics of luxury carmaker Jaguar's rebrand are more concerned by imaginary 'wokeism' than its survival as a business, writes ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...

A major building society has revealed the most common type of scam it has seen this year - and urged Britons to take note as we head into Black Friday week. Read this, our latest Money Problem and the ...

Whether you're into cars or not, you'll most likely be able to identify a Jaguar: Just spot that emblem of a leaping wild cat ...

The managing director of Jaguar has said he was disappointed by the “vile hatred and intolerance” in responses to a clip of ...

A Florida man is suing Netflix over streaming issues during the fight between boxing legend Mike Tyson and former YouTube ...

The skepticism that greeted Jaguar's rebranding to JaGUar shows the challenges marketers face when they tinker with legacy ...

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...

As Jaguar's relaunch continues to divide drivers, the director of the company's heritage trust has spoken about the rebrand.