Brown-Forman, the parent company of Jack Daniel's, announced a 12% reduction of its workforce in January 2025.

Stores and restaurants across Canada are boycotting American-made alcoholic beverages after U.S. President Donald Trump imposed tariffs on the country. According to The New York Times, TV broadcasts showed Canadian employees from multiple establishments removing American spirits and wine from their shelves after the tariffs took effect on Tuesday.

The CEO of Brown-Forman said he's worried the move by retailers, a retaliatory measure against Trump's trade policies, could spread to Europe where its impact would be more severe.

The removal of American whiskey, including Jack Daniel’s, from Canadian shelves due to retaliatory trade measures is unlikely to

In a retaliatory measure against President Donald Trump’s tariffs, several Canadian provinces have removed U.S. liquors from store shelves. Here's why Jack Daniel's CEO said the move is "worse than a tariff.

Forman's CEO Lawson Whiting said on Wednesday Canadian provinces taking American liquor off store shelves was "worse than a tariff" and a "disproportionate response" to levies imposed by the Trump administration.

After Canada pulled American-made spirits off its shelves following President Donald Trump’s implementation of tariffs on Canadian imports, the CEO of Brown-Forman, which makes Jack Daniel’s whiskey and other liquors,

Canada accounts for only 1% of Jack Daniel's total sales, so Whiting said in an earnings call that the company can survive the hit.

Brown-Forman CEO Lawson Whiting criticises Canadian provinces for removing US alcohol from store shelves in response to Trump's tariffs, calling the r

Before tariffs were suspended, Tennessee lawmakers said they had greater concern about the tariffs’ impact on Tennessee farmers. “I don’t think we have to worry about Jack D