Battling a 27 percent decline in domestic ticket sales compared with before the pandemic, studios left no marketing drum unthumped in releasing the movies.

Cynthia Erivo and Ariana Grande’s "Wicked" is dominating Paul Mescal and Denzel Washington’s “Gladiator II” this weekend at the domestic box office.

Between them, the two very different Thanksgiving tentpoles are capturing almost every adult demo, reminiscent of Barbenheimer.