Overhauls of 'heritage brands' raise the question: How important are our products to our identities?
When Katja Vogt considers a Jaguar, she pictures a British-made car purring confidently along the Italian coastline — a ...
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Jaguar's recent rebrand and bold transition into the EV category mark a pivotal chapter in the automaker's history. By ...
Jaguar’s latest rebranding, which replaced its iconic leaping jaguar with a minimalist wordmark, sparked widespread criticism ...
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