Coca-Cola's latest AI-generated ad has ignited controversy online, raising questions about creativity and ethics in ...

Los Angeles-based Zevia soft drinks has gone all-out to ridicule Coca-Cola’s AI-powered Christmas ad with a spoof that takes ...

Coca-Cola’s new ads emphasize the challenge for brands to cultivate emotional authenticity when engaging with their audience ...

At its center is debate over the use of generative artificial intelligence, the technology behind tools like ChatGPT, DALL-E ...

Coca-Cola has issued a statement after copping huge backlash for creating an AI-generated Christmas commercial that fans ...

The company used AI tech to remake its beloved 1995 ‘Holidays are Coming’ ad campaign, sparking complaints it ruined the ...

The problem with AI, Halloran said, is that it can’t replicate human emotion, an element that makes so many advertising ...

Pratik Thakar, Coca-Cola’s vice president and head of generative AI, explained to Ad Age that the company wanted to connect its traditions of the campaign to the future of technology. Additionally, he ...

Coca-Cola is facing backlash online over an artificial intelligence-made Christmas promotional video that users are calling ...

If Google knows all about you, then everyone should, says the Justice Department, AI Coke Commercial Lambasted ...

Some people poke fun at AI commercials, but experts say consumers don’t care how they are made—and advertisers want to show ...

Coca-Cola's holiday commercial, "The Holiday magic is coming." was made using the company's AI platform, Real Magic AI. Real Magic AI works similarly to image generator DALL-E and grants artists ...