The skepticism that greeted Jaguar's rebranding to JaGUar shows the challenges marketers face when they tinker with legacy ...

When we approach marketing with empathy at the forefront, we invite customers into a relationship—not just a purchase.

An internal launch signals to your people that their opinions matter, and it turns a major brand shift from something that’s ...

Customers flock to Costco to collect all manner of Kirkland Signature goods, and at the top of many grocery lists is the ...

Gap Inc. is still in the early innings of a brand overhaul under Chief Executive Richard Dickson, but the early signs suggest ...

Five NBA elites including Michael Jordan and Emilia Fazzalari co-founded Cincoro Tequila in 2019 and the brand recently went ...

La Bichota, it's officially a Bratz! On Monday, Nov. 25, the lifestyle and fashion doll brand Bratz announced the launch of ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

Jason Kelce and Travis Kelce have been busy growing their brands, on-field and off. Here's a look at what they've been up to.

London-based phone company Nothing is getting a big awareness boost after making fun of Jaguar’s widely criticized new look.

Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...

“General Motors is a huge global brand and powerhouse in the OEM world and is working with impressive partners," Ben Sulayem ...