It's true that if you're shopping straight from the Apple Store, you won't see any special deals ahead of Nov. 29. On Black Friday proper, Apple is giving out gift cards up to $200 on eligible purchases of iPhones, MacBooks, AirPods, and more.

Apple Black Friday deals are heating up on the brand-new M4 14-inch MacBook Pro, with the upgraded 1TB model with 24GB RAM dropping to $1,799.

Black Friday is practically here and Apple has brought every new MacBook down to their lowest prices! I've been covering MacBooks for over 20 years — including at Laptop Mag and Tom's Guide — so trust me when I say now is the time to buy!