The angular, divisive electric pickup truck didn't sell as well as some Wall Street analysts expected in 2024.

The electric vehicle maker is offering discounts of $1,600 up to $3,270 on 12 Cybertruck models, according to its website. The least-expensive Cybertruck is currently available for as low as $78,390, down from about $80,000 previously. CNBC reported Wednesday that the discounts started this week.

I think the Cybertruck can be officially considered a flop now,” Karl Brauer, an analyst at iSeeCars told Automotive News. “Remember, this was going to be Tesla’s F-150.