Said to be nicknamed after his song “Must Be the Money,” the new pair takes its theme from Sanders’ brief rap career. In ...

Nike is launching its Book 1 “Court Purple” sunset sneakers to celebrate the beautiful colors of the sky during sunset in Phoenix, Arizona.

“Gotta get him a (signature) shoe next, have three on the team.” One of the latest Nike ventures from Booker was an Arizona Wildcats edition of his Book 1 shoes.

If you buy something, we may earn an affiliate commission. Narrowing down the absolute best Nike shoes for men feels like a ...

Kobe Bryant's sixth signature sneaker is arguably one of the most popular shoes of the late NBA legend's long-running Nike ...

Go inside Nike's Coach The Dream summit in Tokyo to learn how the brand, with athletes like Naomi Osaka and Missy Franklin ...

The Lil Yachty x Nike Air Force 1 Low “Concrete Boys” stays true to the legendary Air Force 1 silhouette, trusting on a clean white leather base. To add contrast, navy blue details are used on the ...

A fan of Nike Dunks tries to subvert the resale market by making his own pair from scratch with Tik Tok star Matthew Keyes as his teacher.

Each year, First String donates funds to local basketball programs and selects one player from the boys and girls' teams to ...

Mayor Randall Woodfin at First String Launch Mayor Randall Woodfin spoke to Wenonah High School students at First String ...

Nike and the NBA have agreed on a 12-year contract extension that will keep the company as the league’s exclusive uniform and ...

NFL uniforms are handled by Nike, and they will be through at least the 2027 season. After that, however, there could be a new designer in tow. Bidding on the league's next apparel deal is "open ...