The best soccer cleats provide players with a healthy balance of flexibility and support, giving their feet enough padding ...

The Lunar New Year is a time for cultural celebration, and adidas has joined the festivities with the release of the special ...

We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...

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Nike has a renewed focus on its key partners, its products, and its connections to international athletics under new CEO Elliott Hill ... that of second-place Adidas (Euromonitor).

The event featured soccer star Lionel Messi and promoted the launch of the new Adidas Adizero F50 soccer cleat. A social media campaign that leveraged Facebook, Twitter, Instagram, and YouTube to ...

The three stripes of Adidas sports clothing are instantly recognisable whether they’re on soccer cleats or fashion sneakers ... memorable brand image. 6. New Balance: The NB That Balances It All At ...

While the original Samba silhouette isn’t heading anywhere anytime soon, adidas is already working hard to reenvision its famed sneaker for the new year. Looking to replicate this fame ...