We've seen Microsoft take a light-hearted approach to Xbox marketing in the past, even trying to get involved in the memes ...

Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.

It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

It’s the latest step in Microsoft’s ongoing gaming strategy to reach players beyond the Xbox console — something that started ...

Microsoft's recent Xbox ad campaign has sparked confusion and debate, as it equates various devices, including laptops and ...

Microsoft recently revealed that Avowed will launch on another platform in addition to Xbox and Steam, which is a logical ...

Microsoft wants people to refer to a slew of new headsets from the likes of Samsung, HP, Lenovo, and more as "mixed reality." But right now it's a whole lot like VR.

And this is the simplified approach Microsoft is applying to the next step in computing as well: virtual reality. When Facebook's VR solution, the Oculus Rift, launches in early 2016, your Windows ...

The ad campaign positions every electronic device with a screen as an Xbox, as Microsoft continues to publish its titles and ...

We recently published a list of 10 Best Virtual Reality Stocks To Buy Now. In this article, we are going to take a look at where Microsoft Corporation (NASDAQ:MSFT) stands against other best ...

VR can create immersive ads for brands. Virtual reality (VR) and augmented reality (AR) are changing the world. Through full immersion, users can live out stories they’ve only ever dreamed of. They ...