The Cleveland Browns are set to display their official helmet logo at the 50 yard line of Huntington Bank Field in 2025.

All Elite Wrestling (AEW) is stepping into a new streaming era. In an official press release, the company announced that its pay-per-view events will now be available directly on HBO Max, marking the ...

At an industry conference this week, WBD CFO Gunnar Wiedenfels said sports will move off HBO Max when Warner Bros and ...

The history book chapters about the end of cable will be donned with the logos of Versant and Discovery Global, the spinoff ...

John C. McGinley has joined the Scrubs reboot as a recurring, reprising his fan favorite role as the acerbic Dr. Perry Cox ...

HBO and HBO Max have renamed their U.S. linear channels, effective today, starting with HBO2, which will now be known as HBO ...

Abercrombie’s new NFL partnership shows how the brand is using sports to cement its place at the intersection of fashion, ...

Schools use field logos, higher concession prices and more to pay for the new era in college sports ...

The University of South Carolina has announced a new sponsorship deal that will feature a machinery company's logo on its football field. This move follows the NCAA's recent decision to lift ...

Hey anime streaming fans, gather around because HBO Max just dropped some seriously exciting news that’s going to make your streaming queue explode—in the best way possible.

It was an exercise in corporate branding that wouldn't have raised an eyebrow in most pro sports. In college sports, it bordered on revolutionary.