We’re not here to take sides. We’re not here to end the debate forever. We are, however, here to say that there are times when rigging with bait—either live or dead—will outfish artificial lures, even ...

As long as there are fish to be found, there will be people of all ages trying to get them on a hook. A combination of art, science, and animal psychology has gone into creating lures that will appeal ...

Fooling pressured fish takes more than picking the right lure. It takes understanding how fish respond when they’ve been hooked, chased, bumped, and stared at all season. Heavily pressured lakes are ...

One of the oldest cliches in fishing is that lures and flies have to catch fishermen before they catch fish. It is, however, an extremely accurate cliché. Once you take those crankbaits to the ...

The Lure Love Podcast has crunched the numbers in its database and determined that jigs, by far, have caught the most record fish of any lure type among the nearly 20,000 records it has on file. The ...

When fish have been hammered by pressure and won’t touch the usual offerings, you need lures that get bit even when the bite feels dead. These baits don’t rely on flash or frantic action. Instead, ...

That’s how it usually starts. The next thing you know, somebody hands you a box of lures and says, “Let’s build a trolling spread with these.” Now the hard work really begins: Choosing which lures to ...