The Apple Watch Series 10 with GPS and a 46mm case is currently on sale for $379. This is $50 off its list price of $429, and ...

Football legend Zinedine Zidane turned his hand to selling watches earlier this week after accepting an invite to be ...

Last week was truly eventful in the world of watch auctions. Following Sotheby’s four world records at its Geneva live watch ...

That drops the price of admission to the wonderful world of Apple Watches down to just $189 for the GPS version of the watch.

Phillips, Christie's, and Sotheby's set records with Rolex, Patek Philippe, F. P. Journe and more. Industry experts tell us why the numbers soared.

Update: Amazon has indeed now price matched at the $349 all-time low on the 42mm model with no Walmart+ required. Be sure to ...