In the wake of the Park City Mountain ski patrol strike, communications experts are discussing how Vail Resorts publicly handled the situation. One professor says it was an example of what not to do.

From Stowe to Switzerland, Vail Resorts transformed skiing. Now, on one of the busiest ski weekends of the year, customers are pushing back.

Vail Resorts issued its annual early season update to investors on Thursday, reporting that season-to-date total skier visits through Jan. 5

Vail Resorts, which faced backlash over a Park City ski patrol strike, gets hate from locals and ski bums over the corporatization of skiing.

A law firm has opened an investigation of Vail Resorts on behalf of investors concerning potential "unlawful business practices," according to a press release published by Pomerantz Law Firm. On January 2,

Procyon Advisors LLC lowered its position in Vail Resorts, Inc. (NYSE:MTN – Free Report) by 22.3% in the fourth quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission.

Vail Resorts says it will offer a discount on next year's pass to anyone who skied or snowboarded at Park City Mountain during the patrol strike between Dec. 27 and Jan. 8.

Vail Resorts, Inc. MTN has released ski season metrics for the season-to-date period ended Jan. 5, 2025 (comparative period ended Jan. 7, 2024). The reported metrics focus on the company's North America’s destination mountain resorts and regional ski areas,

The information, shared in a news release from Vail Resorts, comes only a few short days after the widely-publicized Park City Mountain patrol strike.

Vail Resorts CEO Kirsten Lynch said Jan.16 the company is pleased to have reached an agreement with the Park City Professional Ski Patrol Association, ending the nearly two-week strike over increased wages and benefits.

Despite fewer overall visitors and a strike, higher pass prices allowed Vail Resorts to increase its 2024/2025 season lift revenue.