The phrase "very demure, very mindful, very cutesy" has become a global phenomenon, sparking conversations about culture, ...

Dictionary.com declared "demure" the 2024 word of the year after viral videos by TikToker Jools Lebron popularized the term.

Dictionary.com announced its 2024 Word of the Year as “demure,” for which we can thank TikToker Jools Lebron. Her August ...

very mindful" trend. The satirical idea started out as poking fun at the stereotypical ideas of femininity, but it has since taken on a life of its own. While half of the internet are using the ...

We've all known since August that this was the year to be demure … but Dictionary.com has now made it even more official by ...

"You see how I do my makeup for work? Very demure, very mindful," she says in the video. After Lebron posted her video over the summer, Dictionary.com said there were more than 12 million searches ...

At one point this year, it seemed like you couldn't go anywhere without hearing someone say something is "very demure." The ...

Dictionary.com was very mindful and very cutesy when choosing its 2024 Word of the Year. This year’s title went to viral sensation “demure,” a word popularized by TikToker Jools Lebron.