Moanapocalypse has begun at the Thanksgiving box office, where the animated sequel is set to serve up the biggest opening of all time for the holiday (sorry, 'Frozen').

Moana 2 is off to a splashy start with $66.3M globally through Wednesday, including strong early debuts and milestones at the international box office

The movie business hasn’t had much to be thankful for in recent years, but that’s changing this holiday week as a trio of splashy new releases are bringing audiences back to cinemas in a big way. The most irresistible attraction is undoubtedly Disney Animation’s “Moana 2,