In the second week of the USA v Google antitrust trial, significant developments shed further light on Google’s dominance and ...
This week, Google won an appeal against an antitrust fine of €1.5bn (£1.26bn) from the EU. The fine was a result of a case ...
Once again the categories are full to bursting with worthy nominees, especially in new categories: Best Commerce Media ...
As the marketing and advertising industry has moved toward first party data on both the buy and sell side - in an effort to ...
In an era of data-driven marketing and evolving privacy regulations, navigating the intersection of technology, advertising, ...
This ATS London panel explores innovative alternatives to cookies, focusing on advanced ways of integrating data and channels ...
Google Wins Appeal Against EU Antitrust Fine; Very Media Group Launches; Tortoise Media in Talks to Buy The Observer Google ...
Our guests offer a nuanced perspective on the evolving landscape of television in the digital era.
In this ATS London panel, we explore how curation is reshaping the ad tech landscape. From overcoming PMP inefficiencies to ...
First-id is a solution for creating deterministic, anonymous, first-party identifiers that enables brands — both media and ...
In this ATS London session, Lumen's Mike Follett and an expert panel share their thoughts on Havas's recent study with Lumen and Brand Metrics. • The findings from Lumen’s exclusive report on the ...
Outdated ad tech won't sustain retail media growth. Advertisers now need sophisticated tools, unique ad formats, and targeted audiences to drive ROI, ROAS, and incrementality.