Mumbai woke up to a wave of enthusiasm on 23rd November 2024, as Skechers hosted the fifth edition of its Walkathon. A ...

Is the quick-commerce’s in-house ad move a game-changer—or a creative crisis—for agencies? Campaign finds out.

Weber Shandwick's sustainability lead for APAC, Marta Bigio, laments the deprioritisation of sustainability amidst competing ...

Beauty and cosmetics brand Swiss Beauty launched its latest campaign, #SajDhajKe (All dressed up), celebrating the new-age ...

LinkedIn data shows that video is now the fastest-growing format on the platform, with uploads up 34% year-over-year, and ...

Agencies tackle the capital’s smog crisis with hybrid and digital strategies to ensure business continuity during peak ...

While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can ...

When Mumbai-based Gauri Devidayal and her husband, Jay Yousuf, launched ‘The Table’ in Mumbai in 2011, they intentionally ditched the white-tablecloth fine-dining formula. Instead, they introduced a ...

As greenwashing rules tighten, Jakson Green’s marcom lead urges agencies to drive authentic sustainability messaging rooted in transparency and action.

In a detailed review carried out by the Advertising Standards Council of India (ASCI) between April and September 2024, 98% ...

Decision on if Google would be held accountable and face consequences might not come before Q1 2025, according to Judge ...

Telecom company Vi announced a significant milestone as part of its latest ‘Be someone’s we’ campaign—the completion of its ...