Campaign Asia6h
PR makes the leap to Bluesky—but what’s the verdict so far?
As social media users appear to flee X in favour of the aptly named alternative—Bluesky—PRWeek UK asks comms pros how they’re ...
Campaign Asia6h
Will the Coca-Cola ad deter brands from using AI in film?
The brand has used the same ad since 1995, but this year, Coca-Cola sidestepped from its tried-and-tested formula to add ...
Campaign Asia7h
Ellen Widdup
Articles written by Ellen Widdup ...
Campaign Asia7h
Opinion: Jaguar’s rebrand might actually be a masterstroke
It is one of the most dramatic rebrands we’ve seen in recent times. Jaguar has admitted it expects to lose 85% of its current ...