“You have to have an entrance and an exit ramp for your customers,” said Lynn Hunsaker, a consultant in customer-focused ...

Understanding which type of intent data will work for your team depends several factors, including the type of intent you’re ...

The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the ...

What goes into a successful AI integration? Leadership commitment, data governance, workforce skills and a whole lot more.

Connecting the largest online community of businesspeople with your CRM streamlines a number of processes. Here's how you can ...

Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs. A rigid ...

Marketers and tech experts warn of unintended consequences while questioning Chrome's viability as standalone product.

Global commerce media platform Criteo on how AI will be a big differentiator for retailers in the coming weeks.

Insights from top executives reveal a shift toward AI-enhanced teams, B2B strategy renewal and heightened accountability in ...

Make performance reviews productive and stress-free by aligning on metrics, focusing on baselines and setting actionable goals.

Terminus is an account-based marketing (ABM) platform that helps B2B vendors and agencies reach prospects at target accounts ...

Automation, machine learning and analytics are taking center stage as AI reshapes the business landscape. But in the rush to ...