Use video, storytelling and a strategic down-sell to boost engagement and sales during the largest shopping day of the year.

Digital channels offer convenience for consumers seeking help in making a purchase. But sometimes they just want to pick up a phone and talk to a human. Nearly 80% of consumers said phones were ...

In recent years, attention measurement has become a key focus for advertisers and their ad agencies as they seek to predict and optimize outcomes. The concept is straightforward: if attention can be ...

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Skills that translate to martech roles ...

AI pilots sound low risk, but starting small can delay ROI and cause fragmentation. Here’s what to do instead to drive real ...

Engage digital-first buyers with consumer-style marketing while balancing creative tactics with B2B fundamentals.

Improve your DTC marketing strategy using data-driven approaches, from data collection to automation and modeling.

Struggling with rising acquisition costs? Unlock hidden revenue by shifting your ABM approach to focus on account-based ...

Conduct a thorough audit of your martech use right now and subsequent annual audits will be that much easier. Here's how.

The way direct mail combines digital with, well, mail can look like the way CTV combines digital with, yes, TV. And the ROI is still good, marketers say.

How Artificial Intelligence exposes the flaws in old-school research and measurement, and redefines engagement.

Do customers trust AI? 60% said yes in one survey, but 52% are worried about it in another survey. Do they trust companies ...