As Jaguar prepares to introduce its new all-electric models starting in 2026, the success of its bold rebranding strategy ...
In the wake of this, the brand’s director Santino Pietrosanti’s DEI speech from the 2024 Virgin Atlantic Attitude Awards has surfaced online. The event, which the car brand powered ...
A social media photo shared by the executive's husband shows the iconic vehicle - which costs up to £150,000 new - parked on ...
Santino Pietrosanti, the self-styled marketing guru who orchestrated Jaguar's controversial rebranding, is at the center of the fierce debate surrounding the car company's shift toward inclusivity and ...
"Soon you'll see things our way," the official Jaguar X account countered in what was seen online as a somewhat threatening manner.
Opinion: "When Elon Musk, Nigel Farage, Tommy Robinson and Andrew Tate take against you because of a typeface and a bright ...
Jaguar's recent rebrand and bold transition into the EV category mark a pivotal chapter in the automaker's history. By ...
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