Heralded as Charleston’s 20th century world debut, organizers sought to recapture faded but glorious days when it was one of ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...

A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a ...

London-based phone company Nothing is getting a big awareness boost after making fun of Jaguar’s widely criticized new look.

BOWIE, Md. - The team that has been known as the Bowie Baysox for decades now has a new name. "We have actually changed the ...

Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...

The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.

Fox News host Greg Gutfeld and the panel react to Jaguar’s "makeover" as the company ditches cars in new ad on ‘Gutfeld!’ ...

The rebrand has baffled fans and experts, and has prompted replies from the likes of Tesla CEO Elon Musk. "Do you sell cars?" ...

New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.