For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...
Rawdon Glover told the Financial Times that the campaign's intended message was lost "in a blaze of intolerance" and that it wasn't to be a "woke" statement, as some critics have claimed it to be.
Jaguar will slash its UK dealership network by around 75 per cent as part of its radical plans to go electric-only in ...
Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...
Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...
The ad, released earlier on November 19, featured models in bright outfits but no vehicles. As a result, it received a lot of ...
The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...