The NBA is churning out a compelling on-court product in 2024-25, but there's no denying that the league has lost live eyeball during its game broadcasts. During a conversation on "The Dan Patrick ...

League Commissioner Adam Silver appeared on The Dan Patrick Show on Wednesday and made a big reveal: NBA leadership has discussed changing the length of games from 12-minute quarters to 10-minute ...

“As we get more involved in global basketball, the NBA is the only league that plays 48 minutes,” Silver said. “I am a fan of four 10-minute quarters. I’m not sure how many others ...

NBA commissioner Adam Silver has always maintained that he is open to discussing potential changes, even radical ones. Silver cares about tradition, and he hasn't spent the last 10-plus years ...

Just over half of the NBA season has passed, and Commissioner Adam Silver's search for ways to improve the league appears in full swing. This week, Silver floated a drastic rule change for the ...

The NBA All-Star Game gave fans just 33 minutes of live basketball in a 3-hour broadcast loaded with 80 minutes of ads.

NBA commissioner Adam Silver said Wednesday that he likes the idea of shortening games to 40 minutes by going from 12-minute quarters to 10. "As we get more involved in global basketball ...